With mountains and waters as its backdrop, youth as its creative force, and competition as its bridge, the “Challenge Cup” Tianzhushan Cultural Tourism Innovation and Creativity Campus Tour, hosted by the Communist Youth League of Anhui Provincial Committee and the Anhui Students’ Federation, and organized by Anhui Tianzhushan Tourism Development Co., Ltd., continues to move forward with growing momentum. Its seventh stop has now successfully arrived at Anhui International Business College, once again sparking enthusiasm for cultural tourism creativity on campus.

Previously, this campus tour had already visited multiple universities across Anhui, winning strong popularity through its rich content and immersive experiences. Teachers and students participated enthusiastically, and the lively atmosphere at each stop helped bring Tianzhushan’s landscapes and cultural heritage more deeply into the vision of young people. The event has effectively expanded the reach of Tianzhushan’s cultural tourism brand, spread positive energy through mountain-and-water tourism, and fully demonstrated the unique appeal created when youthful creativity meets natural scenery, building a strong reputation for the competition on university campuses.

Following this wave of youthful enthusiasm, the event has now launched a new chapter at Anhui International Business College, opening another round of campus-based cultural tourism celebration. Centered on the theme “Reach the Summit of Tianzhu, Paint a Chapter of Youth,” this stop presents Tianzhushan’s cultural tourism resources in a comprehensive and multidimensional way, supporting students as they prepare for and take part in the competition.

The venue was carefully arranged with strong visual appeal, helping students better understand Tianzhushan and unlock creative inspiration from every angle.
Inside, high-definition screens continuously played Tianzhushan promotional videos and detailed introductions to the competition, clearly explaining the rules of the two major tracks — cultural and creative IP design and short-video creation — so that students could grasp the creative direction more precisely.
Six themed display boards were arranged in order, combining images and text to present Tianzhushan’s extraordinary peaks and scenic beauty, the culture of ancient Wan, and its distinctive intangible cultural heritage.
Each board also included official social media QR codes, making it easy for teachers and students to follow the scenic area, learn more, and gather creative materials with one click.

Outside, the large themed backdrop was striking and visually impressive, vividly presenting both the event theme and the image of Tianzhushan’s cultural tourism brand.
It also highlighted the identity of the event’s organizers and implementing units, continuously strengthening brand visibility.
The lively big-screen interactive lucky draw attracted large numbers of students to stop and participate, filling the scene with laughter and fully energizing student enthusiasm.

At the same time, the featured interactive experience zone drew strong crowds as well.
Guided by volunteers, students took part in immersive experiences of Tianzhushan’s distinctive intangible cultural heritage, using various traditional tools and props to personally feel the charm of long-standing cultural traditions.
By engaging directly with this thousand-year heritage, they were able to draw inspiration for cultural and creative work and root their ideas in the soil of local culture.

A campus encounter becomes a journey of mutual connection.
This continuing university tour has built a communication bridge between Tianzhushan and college youth, bringing high-quality cultural tourism resources onto campus while allowing youthful creativity to empower tourism development.
It has provided students with a valuable platform for practice and innovation, while also cultivating a steady source of fresh energy for Tianzhushan’s future cultural tourism innovation.

It is reported that three more stops remain in this university campus series, which will continue across multiple colleges and universities in the province.
In the future, Tianzhushan will continue to deepen its engagement with the youth cultural tourism market, connect with university resources, and carry out campus touring activities on an ongoing basis.
Through these efforts, more young people will come to understand Tianzhushan, fall in love with Tianzhushan, and contribute to Tianzhushan — using youthful creativity to write new stories for Tianzhushan cultural tourism.