Interactive Activities Spark Engagement

Multiple interactive experiences on site attracted large numbers of students and faculty. A large screen played promotional videos of Tianzhushan's scenery on loop and offered in-depth explanations of the competition rules, clearly outlining the creative directions for the two competition tracks—cultural IP design and short video creation—to help participants prepare with clarity. A lively interactive lucky draw on the big screen energized the atmosphere, with students participating enthusiastically. The intangible cultural heritage experience zone was especially popular; guided by volunteers, students were able to experience Tianzhushan's distinctive intangible cultural heritage up close, immersing themselves in local cultural heritage and gathering fresh inspiration for their creative works.

Students Show Strong Creative Drive

Students at Anhui Vocational and Technical University demonstrated strong hands-on skills and active creative thinking, drawing on their academic specialties and practical strengths to actively ask about registration, work creation, and subject matter selection, while exploring diverse ways to express Tianzhushan's cultural tourism innovation. The steady stream of inquiries and rising enthusiasm reflected the courage of today's youth to imagine, create, and express themselves.

Series Wraps Up With Lasting Impact

From its launch at the first stop to its successful conclusion at the tenth, the Tianzhushan "Challenge Cup" university tour reached numerous institutions across the province, deeply engaging young people and mobilizing youthful energy. The series not only helped thousands of students gain a deeper understanding of Tianzhushan and expand the brand's appeal among younger audiences, but also built a high-quality platform for co-creation between cultural tourism and universities, continuously gathering creative ideas and nurturing young creative talent to inject strong vitality into the innovative and youthful development of the Tianzhushan cultural tourism IP.

Youth never fades, and creativity knows no bounds. Although this round of the campus tour has concluded, the stage for Tianzhushan's cultural tourism innovation continues. We look forward to seeing participating students use the mountain as their canvas and creativity as their brush, unlocking Tianzhushan's unique charm through fresh perspectives and telling the story of its magnificent beauty through outstanding creative work.