What kind of spark is created when the majestic Tianzhushan meets a vibrant university campus?

Recently, the second stop of the “Challenge Cup” Tianzhushan Cultural Tourism Innovation and Creativity Campus Tour arrived at Anhui University. Using cultural tourism as the medium and creativity as the bridge, the event brought university students an immersive cultural feast inspired by Tianzhushan. The atmosphere on site was lively, participation was enthusiastic, and youthful creativity blended with the spirit of mountains and waters to create a vibrant new picture of cultural tourism.

Event Highlights

Competition insights and a visual showcase of Tianzhushan

At the event, large screens continuously played videos featuring Tianzhushan’s magnificent landscapes alongside introductions to the competition.
From the towering grandeur of Tianzhu Peak to the shimmering waters of Alchemy Lake, from the natural wonder of Mystery Valley to the historical echoes of the cliff inscriptions, each frame vividly presented both the mountain’s natural beauty and cultural charm, making students feel as though they were there in person.

Six carefully designed display boards were arranged around the indoor venue, systematically presenting Tianzhushan’s core cultural tourism elements.
They also featured QR codes for Tianzhushan’s official Douyin account, video channel, and official social media account, allowing students to follow and explore Tianzhushan online with a single scan.
Many students stopped to take photos and join the interaction, turning the venue into a popular check-in spot on campus.

 

Interactive Experience

Intangible heritage and cultural immersion

This campus event also featured a dedicated interactive game zone and intangible cultural heritage experience area, where crowds gathered around the two to three booths.
With enthusiastic guidance from volunteers, students were able to personally handle traditional cultural tools and experience the warmth and craftsmanship of heritage culture firsthand.

The big-screen interactive lucky draw pushed the atmosphere to another peak, with cheers and applause rising one after another.
Lucky participants went home with Tianzhushan-themed cultural and creative gifts.
Outside, a striking themed backdrop stood prominently, where the event title, cultural tourism brand logos, and visual identity came together with information about partner organizations, further amplifying the promotional impact of the brand.

Creative Tracks

Youthful energy empowering tourism innovation

Centered on Tianzhushan’s core cultural tourism elements, the event launched two creative competition tracks: cultural and creative IP design and short-video production.
These tracks are intended to uncover visually compelling symbols and content materials with strong communication potential, while also providing participating teams with a platform to showcase their talent.

During the on-site explanation sessions, many students showed strong interest and eagerly joined discussions around Tianzhushan’s cultural symbols.
Creative ideas flowed continuously, full of youthful imagination and enthusiasm.

More to Come

Eight campus visits are on the way

The successful Anhui University stop marked the second station of the Tianzhushan Cultural Tourism Innovation and Creativity Campus Tour.
The event received wide praise from university teachers and students, further enhancing Tianzhushan’s visibility and reputation among young people while injecting fresh youthful energy into its cultural tourism brand.

And this is only the beginning.
In the next phase, the Tianzhushan Cultural Tourism Innovation and Creativity Campus Tour will continue to enter more universities, with a full eight-stop series ready to unfold.
The program will keep building practical creative platforms for university students, bringing more youthful power together around Tianzhushan, encouraging them to tell Tianzhushan’s story through creativity and spread its charm through their works.
See you at the next stop!